The Collection
Brand Strategy, Positioning, Branding, Art direction, Brand Identity, Webdesign, Design,
The Collection is a unprecedented network of high-quality office space across Amsterdam’s most prestigious monumental addresses. TC offers unique, state of the art office buildings with unparalleled amenities and a hospitality-driven service level, ensuring a seamless and enriching work environment. From its inception to its present success, I have created the brand’s strategy and positioning, its identity, and was responsible for the creative direction of the marketing campaigns, content creation and brand activities.